• Project Name :Launch Core
  • Company :Crafted Vision
  • Client :Jenny Walton
  • Date :20 May, 2025
  • Duration :2 month

Project overview

launchCORE — an AI-powered platform for the promotional products industry — needed a brand identity as bold and ambitious as their vision. They came to Crafted Vision with one goal: look like a market leader from day one.

We designed a complete brand identity built around their tagline “Establish. Evolve. Excel.” a system that communicates professionalism, momentum, and innovation. From logo construction to full brand application across merchandise, apparel, packaging, digital screens, and physical assets every touchpoint was crafted with precision.

Alongside the brand identity, we took over launchCORE’s social media management creating strategic, consistent content that reflects their brand voice and drives engagement across platforms.

Client challenges & requirements

Launch CORE needed a creative partner who could handle both brand building and ongoing digital presence without compromising quality or consistency.

Key requirements included:

  • A powerful logo and visual identity that positions them as an industry leader
  • Brand application across diverse touchpoints packaging, apparel, caps, tote bags, phone mockups, and business collateral
  • A deep maroon and white colour system that feels premium and distinctive
  • Logo variations for dark, light, and minimal backgrounds
  • Ongoing social media management with content aligned to their brand identity